Selling |
Listing Your Property |
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Listing your property can be one of the most difficult decisions you ever have to make. That’s when a guiding hand, with experience and plenty of first hand knowledge can be your greatest asset.
So, before you sign on the dotted line, make sure you are comfortable and confident with the agent you choose—one who has a proven track record for quality service and advice, as well as being a multi-million dollar sales achiever .
What about agent’s fees? This is great for testing negotiating skills. If agents give away large amounts on their fees, imagine what they will do with your greatest asset. The best agent is the one that will leave you - the seller -with the largest amount of money after the fees are taken out. When hiring an agent, you’re looking for a top performer. There is a major difference between a sale and a top market price. In business, as in life I feel a certain confidence in dealing with someone you can trust. |
We, at Helen Munro Real Estate, work as a team and when choosing us you are speaking to the most experienced team in your area, setting new standards for quality, advice and service.
I would love to show you just how big the difference is between and average agent and the Helen Munro Real Estate team! |
Setting the Right Price!
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OVERPRICING TARGETS WRONG MARKET AND PREVENTS HOME FROM ATTRACTING THE HIGHEST POSSIBLE PRICE FROM THE MARKET
Vendors wanting to know if they have pitched their asking price just right can tell by the amount of purchaser interest. If the asking price is right, there will be lots of inspections, positive feedback and early offers. If the “negotiation factor” is too big, far from creating an incentive for purchasers to make an offer, it makes them think the seller is unlikely to accept a reasonable offer and offers are unlikely to be forthcoming.
Properties in a highly sought after category or in locations where there is a shortage of properties for sale usually have more room to inflate the asking price, but most vendors need to be aware of the Catch 22 situation caused by serious over pricing. If the asking price of a property is more inflated than other similar properties on the market, the agent may have to puff the advertising copy, or purchasers will not be attracted to the property at that price.
If the property’s benefits are exaggerated, purchasers will be disappointed when the reality doesn’t match their expectations.
Overpricing targets the wrong market - purchasers whose expectations match their pockets in a way that the house does not match its asking price. Purchasers are quick to tell an agent if a property on their books is overpriced. They know that other buyers won’t be rushing to make offers.
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It’s not uncommon for purchasers to notice an advertisement or a signboard but not make their first inspection of the property until months later when the price has been reduced. By then they have the psychological edge which enables them to drive a harder bargain.
The right negotiating factor should make purchasers feel anxious that if they don’t get in quickly they will miss out to someone else. The resulting climate of competition in the first few days and weeks of marketing is usually the best opportunity to sell the house for the highest possible price.
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© Silkwire Pty Ltd 2007 - All Rights Reserved
Ray White Logo and Images © Ray White Real Estate 2007
All other logos and trademarks on this site are the property of
their respective owners. |
Burdekin:
167 Queen Street,
Ayr, 4807
(07) 4783 6355 |
Hermit Park:
252-254 Charters Towers Rd,
Hermit Park, 4812
P.O. Box 3172,
Rentals : (07) 4759 3900
Sales : (07) 4759 3999 |
Annandale/Riverside Gardens:
Shop 8/56 Yolanda Drive,
Annandale, 4814
(07) 4725 2144 |
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